Popular Product Categories in Japan
The products most in demand in Japan span a variety of categories, including food and seasonings, health and beauty products, sports and outdoor goods, and everyday items like stationery and small electronics . Japanese consumers value high quality, functionality, innovative design, and transparent ingredient/material sourcing. Popular Product Categories in Japan · Food and Seasonings: Traditional Japanese food items are consistently popular both domestically and internationally. Key demand items include dashi (soup stock), soy sauce, furikake (rice seasoning), nori (seaweed), and high-quality green tea and matcha. · Health and Beauty Products: There is a high demand for high-quality skincare and cosmetic products, with Japanese consumers having one of the highest per-person expenditures on cosmetics globally. Vitamins and supplements are also in demand, with a grow...