Recognizing target customer- the key to success.
- Know your target audience
Knowing who your target audience is before, it is important to know how to reach them. It is also important to know how small companies and competitors are trying to reach out to existing customers or how they are reaching. In the market, how they deliver their product and service to their target audience. Or knowing how to use the service. It should be analyzed on the history of the past and present through market research. Who are your current potential customers by collecting different information like age limit, gender and household income? A reputable advertising agency works on that information to identify it.
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