Market Research Process




 

7 Stages or Steps Involved in Marketing Research Process


Some of the major steps involved in marketing research process are as follows: 1. Identification and Defining the Problem 2. Statement of Research Objectives 3. Planning the Research Design or Designing the Research Study 4. Planning the Sample 5. Data Collection 6. Data Processing and Analysis 7. Formulating Conclusion, Preparing and Presenting the Report.

Marketing research exercise may take many forms but systematic enquiry is a feature common to all such forms. Being a systematic enquiry, it requires a careful planning of the orderly investigation process.

Though it is not necessary that all research processes would invariably follow a given sequence, yet marketing research often follows a generalized
pattern which can be broken down and studied as sequential stages.


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