11 Types of Marketing Strategy
Defined and exemplified in Table 5-4, alternative strategies that an enterprise could pursue can be categorized into 11 actions: forward integration, backward integration, horizontal integration, market penetration, market development, product development, related diversification, unrelated diversification, 1. Search engine optimization (SEO) Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Benefits of Search engine optimization (SEO) :- 1. Brings Organic Search Traffic to your Website 2. Generates Leads Cost-Effectively 3. Increases Brand Awareness 4 . Gets You Ahead of the Competition 5. Optimizes your website for Mobile Users 6. Builds Trust 7. Improves All your other Marketing strategies. 8. Gets people Into your brick and mortar. 2. Content marketing Content marketing is a ma...