11 Types of Marketing Strategy

Defined and exemplified in Table 5-4, alternative strategies that an enterprise could pursue can be categorized into 11 actions: forward integration, backward integration, horizontal integration, market penetration, market development, product development, related diversification, unrelated diversification,

1. Search engine optimization (SEO) 

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Benefits of Search engine optimization (SEO):- 

1. Brings Organic Search Traffic to your Website
2. Generates Leads Cost-Effectively
3. Increases Brand Awareness 
4. Gets You Ahead of the Competition
5. Optimizes your website for Mobile Users
6. Builds Trust 
7. Improves All your other Marketing strategies.
8. Gets people Into your brick and mortar.

2. Content marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell. 

Benefits of content marketing :-

Now that we understand why content marketing matters, let’s get into some specific benefits you can look forward to with your campaign. Here are 12 concrete benefits you enjoy with content marketing:

1. Establishing your self as an expert 
2. Improving your visibility in search engines 
3. Boosting brand awareness
4. Developing a stronger brand identity and presence
5. Creating a social media following
6. Earning referrals
7. Generating new lead sources
8. Educating your readers
9. Meeting people at different stages of the sales funnel
10. Increasing retention, engagement, and dwell time
11. Streamlining customer service
12. Increasing conversions and sales   

3. Pay-per-click (PPC) advertising

Pay-per-Click (PPC) is a digital advertising model where a business pays an ad publisher for every user click on their advertisements. While "PPC" is often used exclusively to describe search engine advertising platforms such as Google AdWords, the business model is used by a variety of advertisers.

Benefits of PPC advertising :-

Here are some of the key advantages of PPC advertising, and all of them are great for your business.

1. You set the maximum budget for your ads. 
2. You only pay when someone clicks your ad. 
3. You can complete even if your search engine rankings aren't high. 
4. You can complete easily test different ads. 
5. You can gain more brand recognition. 
6. You can launch a PPC advertising campaign in no time. 
7. You can reach your ideal customers.

4. Email marketing

Email marketing is a type of direct digital marketing method that uses emails to engage with a business's audiences. It involves sending promotional or informational content. Email marketing is typically used to create product or brand awareness and generate leads or sales. 

One of the main benefits of email marketing is that your content can be highly personalized to your audience's needs. Your emails might have variations including different images or subject lines to increase your engagement. You can even create segmented lists based on geography or engagement levels.

Benefits of Email marketing :-

1. Creating personalized content.
2. Collecting feedback and surveys.
3. Improving sales.
4. Communicating with your audience.
5. Generating traffic to your site.
6. Sending timely campaigns.
7. Increasing leads.
8. Reaching the right people at the right time.
9. Producing cost-effective campaigns.
10. Providing more value to your audience.
11. Having a forum for self-promotion.
12. Owning your media and contact lists.
13. Increasing brand awareness.
14. Saving time.
15. Measuring campaigns' success.
16. Learning more about your audience.

5. Social media marketing

Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, TikTok for brand promotion, target audience growth, driving website traffic, and increasing sales.

Benefits of social media marketing :-

1. You reach large audiences 
2. You have a direct connection with your audience. 
3. You can create organic content.
4. You have access to paid advertising services. 
5. You build your brand. 
6. You drive traffic to your website. 
7. You can evaluate your performance. 
8. You can join social media networks for free. 
9. You can create viral content. 
10. You can uncover valuable insights.  

6. Video marketing

Video marketing describes the use of video content to promote or inform audiences about your brand and products. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, and more.

Benefits of video Marketing :- 

1. Increase revenue. 

2. Influence buying decisions

3. Gives customers what they want

4. Increase web traffic

5. Get more backlinks

6. Boost Conversions

7. Reach decision makers Quickly

8. Crush Email sends 

9. Rack up shares

10. Create memorable Experiences 

7. Influencer marketing

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

Benefits of influencer marketing :-

1. Increase brand awareness
2. Crack new markets
3. Increase social media following
4. Get feedback on your product
5. Gain credibility and trust
6. Increase sales and repeat orders
7. Bring new content to your audience
8. Use micro-influencers to keep costs down
9. Educate buyers about your product
10. Collect data to better understand your audience
11. Work with experts to boost brand authority
12. Turn influencers into brand ambassadors
13. Strengthen your online community
14. Get better quality leads

8. Web design Marketing Strategy

Web design involves creating the visual elements and layout of a website, while coding involves translating these designs into a functional website using programming languages like HTML, CSS, and JavaScript. Typically, dedicated web developers translate the designs to code.

Key Benefits of Having a Great Website Design :-

1. Gives a Good First Impression
2. Helps You Rank on Search Engines like Google
3. Makes You Seem Credible and Approachable 
4. Helps to Get Leads and Convert Sales
5. You Can Measure Up to Competitors
6. Gives You a Brand Personality 

9. Website personalization

Website Personalization is the process of creating customized experiences for visitors to a website. Rather than providing a single, broad experience, website personalization allows companies to present visitors with unique experiences tailored to their needs and desires. Personalization is by no means a new concept.

Benefits of Website Personalization :-

1. Stronger Lead Nurturing 
2. Smoother, More Effective Customer On-boarding
3. Shorter Sales Cycles
4. Stronger Brand Affinity
5. Greater Brand Equity
6. Increased Customer Loyalty
7. Relevant Offers
8. Highly-Effective Calls to Action
9. More Conversions
10. Deeper Customer Insights

10. Online reputation and review management-

Online reputation management is the process of monitoring and influencing how your business is perceived on the internet, with the aim of neutralizing negative sentiments and promoting positive ones.

Benefits of Online reputation and review management :-

1. Build trust and credibility
2. Improves brand visibility
3. Builds brand image
4. Reputation management
5. Search engine optimization
6. Get valuable feedback
7. Booming audience engagement
8. Enhance customer relationships
9. Improves search engine rankings
10. Automate online reputation management 
11. Increased profits
12. Builds trust
13. Brand awareness
14. Positive reputation
15. Crisis management
16. Helps you eradicate negative publicity 
17. Boost sales
18. Benefits of online reputation management 
19. Lower reputation risk
20. Respond to reviews
21. Free reputation consultation
22. Attract talented employees
23. Customer loyalty
24. Impact buying decisions

11. Conversion rate optimization (CRO)

Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling out a form, or clicking on a link.

Benefits of conversion rate optimization :-

1. Improving UX

2. Understand your customers better

3. Increased revenue

4. Leverage current website traffic

5. Higher search engine rank

6. Minimized bounce rate

7. CRO audit

8. Improved insights 

9. Decrease acquisition costs

10. Better ROI

11. Make decisions based on proven data 

12. More profitable paid advertising

13. Know your audience

14. Sales

15. Enhanced trust

16. Increased brand awareness

17. Increased customer trust

18. Boost in SEO

19. More website traffic

20. Higher conversions

21. Lead generation 

22. Boost website revenue

23. Improve the customer journey

24. Testing tools

Benefits of Always-On Marketing Campaigns. Always-on marketing campaigns can lift brand awareness, increase engagement, and lead to continuous rapport and dialogue with your target audience.