Competitor research


Competitor research is the process of identifying and evaluating your competitors' strengths and weaknesses. It can help you understand the market, identify industry trends, and find ways to differentiate your business. 


What you can learn from competitor research

  • Strengths and weaknesses: Compare your business to your competitors to identify your strengths and weaknesses. 
  • Industry trends: Learn about industry trends that you might not have noticed. 
  • Customer perception: Understand how customers perceive your competitors and how you can improve your brand's reputation. 
  • Marketing strategies: Learn how competitors position themselves in the market and what strategies they use. 
  • Value propositions: Understand what benefits competitors offer and why customers might choose them over your products. 
  • Customer journeys: Learn how competitors nurture and convert customers. 
How to conduct competitor research 
  1. Identify your competitors 
  2. Analyze their business structures
  3. Evaluate their value propositions
  4. Evaluate their marketing efforts
  5. Audit their brand identities
  6. Follow their customer journeys
  7. Examine audience engagement
  8. Conduct a SWOT analysis

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