Food users in india last 10 years
India’s online food ecosystem has exploded from a niche urban novelty into a daily convenience over the past decade. The annual transacting user (ATU) base reached 85 million in 2024 and is on track to hit 137 million by 2029 . The market remains dominated by two primary platforms, Swiggy and Zomato. The transformation of India's food delivery and food services market highlights a fundamental shift in user behavior: 📱 User Growth & Engagement · Expansion beyond Metros: While the top 8 metro cities previously accounted for the vast majority of orders, Tier-2 and Tier-3 cities now generate 20–25% of market Gross Order Value (GOV). · Frequency Upgrades: Growth in recent years is driven more by users ordering more frequently rather than just acquiring new users. Indian users now average 3 to 5 monthly orders. · Habit Formation: The numbe...