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11 Types of Marketing Strategy

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Defined and exemplified in Table 5-4, alternative strategies that an enterprise could pursue can be categorized into 11 actions: forward integration, backward integration, horizontal integration, market penetration, market development, product development, related diversification, unrelated diversification, 1. Search engine optimization (SEO)  Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Benefits of  Search engine optimization (SEO) :-  1. Brings Organic Search Traffic to your Website 2.  Generates Leads Cost-Effectively 3. Increases Brand Awareness  4 . Gets You Ahead of the Competition 5. Optimizes your website for Mobile Users 6. Builds Trust  7. Improves All your other Marketing strategies. 8. Gets people Into your brick and mortar. 2. Content marketing Content marketing is a ma...

Popular online payment apps in India

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  1.  Paytm. Founded in August 2010  and billed as India's most loved payments app, Paytm has witnessed remarkable growth and regularly features among the top 3 UPI apps in India. More than 2 crore merchants in India use the Paytm platform to accept payments directly to their bank accounts. The founder of Paytm, Vijay shekhar Sharma,  is an Indian technology entrepreneur and business magnate who has played a pivotal role in revolutionizing digital payments in India. Open the Paytm app and log in. From the “My Paytm” section, select “Balance & History.” The payment history screen will be displayed. Click on a specific transaction to see a detailed overview, including the date, amount, and payment method. Paytm, with over 350 million  active users, constituted the highest user base in digital payments in India for the year 2018. This was followed by PhonePe, which had a user base of 118 million. One97 Communications Limited was founded in 2000 by Vijay Shekhar...

Top 5 masala companies India

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1. Ashok Masale  Ashok Masale is an Indian spices brand of repute that delights its customers with a wide variety of pure and high-quality spices. It has grown into a diversified group, promoting brands that are known for their superior quality and purity. Ashok Masale is a brand owned by Ashok Griha Udyog that offers a wide range of spices produced and supplied to consumers across India. The spices produced by the company are divided into 8 categories consisting of over 69 products for all cooking needs. One thing about the company is that it never bought its raw materials from the market. Rather, it discovered the highly selective source to collect only garden-fresh whole spices from the place of their origin that provide the real taste of pure original spices. Ashok Masale has a wide network of distributors throughout India making it possible to supply fresh masalas to homes across the country. 2. Badshah Masala Badshah Masala is one of India’s well-known spices brands that was ...