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Price Benchmarking in Analysis

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Price benchmarking involves comparing your product or service pricing to competitors to understand market dynamics and ensure competitiveness. This process helps businesses understand pricing patterns, identify potential price adjustments, and make informed decisions to optimize profitability and gain a competitive edge.  Here's a more detailed look at price benchmarking: Purpose: To analyze and understand competitor pricing strategies and determine if your prices are competitive and fair.    Process: ·         Gather data:  Collect pricing information from competitors, including their products, services, and pricing models.  ·         Analyze:  Compare your pricing to competitor pricing, focusing on price levels, discount structures, and overall pricing models.  ·         Evaluate:  Assess the impact of your pricing strategy on profitab...
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Benefits of market research services

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  Market research services offer numerous benefits for businesses, including enhanced customer understanding, reduced risk, improved decision-making, and a competitive edge. By gathering insights into customer needs, preferences, and behaviors, businesses can refine their products, marketing strategies, and overall business planning.  Here's a more detailed look at the advantages: 1. Enhanced Customer Understanding: ·         Improved Customer Focus: Market research helps businesses understand their target audience's needs, preferences, and buying habits, allowing them to tailor products and services to meet those needs.  ·         Targeted Marketing: By identifying the most promising customer segments, businesses can create more effective and efficient marketing campaigns, ensuring their message reaches the right people with the right message.  ·     ...
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Top 10 loss making companies in India 2025

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As of mid-2025, several Indian companies, particularly in the telecom, startup, and industrial sectors, have continued to report significant losses. The most notable loss-making firms include established telecommunications player Vodafone Idea and a cohort of high-growth tech startups like Byju's and Swiggy.   Based on multiple financial news reports covering the fiscal year (FY) 2024–2025, here are some of the top loss-making companies in India.   Top loss-making companies (FY2025) Vodafone Idea:   One of India's largest telecom providers, Vodafone Idea (Vi), reported the single largest loss, with a net loss of ₹27,383 crore in FY25. The company continues to struggle with intense market competition, high debt, and large regulatory dues. Byju's:  The once high-flying ed-tech unicorn is in steep decline, with industry estimates placing its FY25 losses at well over ₹8,000 crore. The losses are linked to over-expansion, poor integration of acquisitions, and the post-pan...
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